FOUNDATION OF TRUST
We believe our independence and heritage as a private company owned by the Grosvenor family has given us a very strong ethos, based on the enduring values of loyalty and integrity, concentration on the long–term and a passionate belief in real expertise. We see this combination as the bedrock of our brand.
300 YEARS IN PROPERTY
Grosvenor is unusual amongst property companies: we have been in the property business for more than three centuries. In our collective memory we have a remarkable range and depth of property ‘know–how’, based on the stewardship of our London estate and our 50 years of experience in property around the globe.
UNDERSTANDING OF CITIES
Grosvenor’s concern to understand the cities in which we operate is deep–rooted. In running the Group and in building up portfolios of assets around the world, we have emphasised the benefits of a local perspective. We have chosen to work with local strategies, offices and people. This ensures that we have an insight into local issues.
SPECIALIST CAPABILITIES
We have developed many specialist capabilities around Grosvenor, in response to local market needs and our desire to be ‘best in class’ in our chosen fields. Our focus ranges from offices to residential property, from retail space to industrial buildings, and from small–scale projects to comprehensive urban regeneration. However, the core of our brand remains the same.
THE GROSVENOR BRAND
Together these elements — our values, long and varied experience, focus on cities and specialist capabilities — define our brand. ‘Living cities’ reflects them as a ‘strapline’. Commitment to ‘Living cities’, notably in respect of design and environment, is one of the six priorities in our Group strategy.