Grosvenor Square

One of London’s most attractive public spaces, with almost 2.5 hectares of pristine lawns

After Lincoln’s Inn Fields, Grosvenor Square is the second largest square in London – a space enjoyed by local residents and office workers as well as visitors looking to escape the West End crowds.

We are passionate about the places in London we want to manage and create. In this short film, Marketing Manager Jen Chassels gives her perspective on Grosvenor Square at the heart of the West End.

At the heart of Mayfair, in the West End, Grosvenor Square has a rich history that can be traced back to 1726. When created, it was the first of its kind in London and caused a sensation. Local residents and visitors marvelled at its wonderful, classically-inspired landscaping. A piece of the country in the city.

Almost three centuries on, we want to reawaken this sense of wonder and secure a bright and sustainable future for this celebrated, green space. So we are gathering public opinion about what a great 21st century urban garden, larger than Trafalgar Square, can and should be.

We have opened an international call for ideas to re-imagine Grosvenor Square in London. We are calling on urban visionaries, whether individuals, groups or companies, to submit ideas - strategies, projects, experiments and solutions - to reinstate Grosvenor Square as one of London’s leading squares.

The best ideas will form the detailed brief for a design competition next year in preparation for delivery.
An independent panel of experts convened by Grosvenor and chaired by Yana Peel, CEO, Serpentine Galleries, will oversee the call. The panel will offer challenge and insight to help us shape our thinking and select the ideas we wish to develop further.

The call’s simple brief can be found here and a short overview of our call here. To find out more, visit or watch the short film here.

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