Transformation of North Mayfair continues with opening of new lobster roll deli

Grosvenor Britain and Ireland is delighted to announce that the ongoing transformation of North Mayfair has taken another major step forward today with the opening of a brand new restaurant from the Goodman Restaurant Group, the team behind the popular Burger and Lobster.

3rd November 2014

Grosvenor Britain and Ireland is delighted to announce that the ongoing transformation of North Mayfair has taken another major step forward today with the opening of a brand new restaurant from the Goodman Restaurant Group, the team behind the popular Burger and Lobster.

The restaurant, called ‘Smack’, focuses on ‘fine-fast dining’, offering delicious lobster rolls in five different flavours influenced by world cuisines, which are available to eat in or to take away. Sides on offer range from courgette fries to winter warming lobster chowder, whilst drinks will include homemade lemonade and a selection of wines and craft beers.

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Sitting across 4,500 sq ft of space, the restaurant occupies the ground and first floor levels of 65 Duke Street, with the entrance located at 26-28 Binney Street. The interiors have been designed with a traditional American ‘look and feel’, in keeping with the style of food.

The launch of Smack follows the recent opening of The Beaumont hotel, developed by Grosvenor in partnership with operators Corbin & King, on neighbouring Balderton Street last month. It also follows a number of high profile retail lettings on Duke Street in the last 12 months, with the 65 Duke Street scheme, which was launched in April this year, now fully-let. New retailers at 65 Duke Street are:

  • Duke Street Emporium – a concept store bringing together the iconic British Brand, Jigsaw, with The Shop at Bluebird, alongside a café from Fernandez and Wells, which opened earlier this year.
  • Laura Apsit Livens – milliner Laura Aspit Livens opened her flagship store on Duke Street earlier this year.
  • Penelope Chilvers – the eponymous shoe and accessories brand opened its second London store on Duke Street in September.
  • E. Tautz – the luxury ready-to-wear menswear brand opened its flagship store on Duke Street at the end of October.
  • Private White V.C. – the traditional menswear designer opens its flagship store this week.

Helen Franks, Head of Retail Leasing for Grosvenor’s London estate said: “Smack is a fantastic new addition to the restaurant scene in North Mayfair and complements the new retailers that have chosen to locate at Duke Street in recent months. We are thrilled to welcome the restaurant to North Mayfair, which is proving popular with brands wanting to launch first stores or new concepts in Central London.”

Alexandra Lea, Group Marketing Manager, Goodman Restaurant Group said: “North Mayfair is undergoing an incredible transformation at the moment and as such, it’s a really exciting time to be launching our new concept restaurant here.”

ENDS

For more information contact:
Naomi Curtis/Sorrel Basher, Press Office
Grosvenor
020 7312 6479/6101
pressoffice@grosvenor.com

Notes to Editors

Grosvenor Britain & Ireland aims to create value through its skills in place-making and design, repositioning locations in ways that change customer perceptions and deliver results for our stakeholders. We own and develop an exceptional range of properties and locations in Britain and Ireland through two business units: our London estate, responsible for assets across 300 acres of Mayfair and Belgravia, and Grosvenor Developments, responsible for all off-estate activity in Britain and Ireland. Both teams have a common goal: to create great places for people to live, work and visit. As at 31 December 2013, Grosvenor Britain & Ireland had assets under management of £5bn.

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