Hugo Boss to double up at Liverpool ONE

Grosvenor Fund Management has today announced that BOSS is to extend its Liverpool ONE store to create a new 4,158 sq ft boutique. 

15th July 2015

Grosvenor Fund Management has today announced that BOSS is to extend its Liverpool ONE store to create a new 4,158 sq ft boutique. Situated on Peter’s Lane, BOSS is upsizing by expanding into the floor above its existing store.

 

The store will stock BOSS’s full range of contemporary and stylish men’s and womenswear ranges, plus trademark colognes and accessories.  The extension of the store also means that womenswear will be available to buy at a BOSS store in Liverpool for the first time, due to the creation of a spacious news womenswear section on the ground floor.  This dedicated area will stock a wide offering of ready-to-wear, shoes, bags, accessories and fragrances.  Work is already underway and the store will open this autumn, trading from two floors and with a new double-height glazed façade.

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Commenting on the new store, Miles Dunnett, Director of Portfolio Management at Grosvenor Fund Management, said: “BOSS’s decision to double its presence in Liverpool ONE reflects the brand’s strong performance on Peter’s Lane.  It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region.  The upsized BOSS joins brands such Ted Baker, Reiss, Michael Kors and Beauty Bazaar Harvey Nichols in achieving that objective.”

Stephen Born, Managing Director of Hugo Boss, added: “Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened.  Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”

BOSS is the latest brand to upsize in Liverpool ONE due to the strength of its performance.  In October last year, Zara revealed its 27,000 sq ft regional flagship on Liverpool ONE’s South John Street.  Zara’s opening coincided with the debut of Michael Kors on Peter’s Lane, the brand selecting Liverpool ONE for its first store in the region.

The success of Liverpool ONE is also reflected by the growth in the size of its catchment, which is now 73% larger than in 2008.  Liverpool ONE has also experienced a 58% increase in its share of North West consumer spend since opening.

Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. CWM represented Hugo Boss.
 

ENDS

For more information contact:
Hamish McDougall/Sorrel Basher, Press Office
Grosvenor
020 7312 6479/6101
pressoffice@grosvenor.com

Notes to Editors

Grosvenor Fund Management

Our fund management business aims to create value for investors, shareholders and staff by creating compelling investment strategies that are expertly implemented. Building on our recognised skills and track record, we focus on urban property, often mixed-use and with a retail focus, in cities and locations whose vibrancy will endure. We select high-quality assets and manage them vigorously. We treat our tenants, as well as our investors, as partners, building close and mutually beneficial relationships that draw on Grosvenor’s long experience in real estate. We work best with clients who, like Grosvenor, have a long-term view of investments while being alert to the potential of short-term opportunities to enhance returns. As at 31 December 2014, assets under management were £3.0bn with 59 investor partners in 21 property funds, club deals and separate account mandates.
 

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