Grosvenor Britain & Ireland (Grosvenor) has installed a new urban garden on its London estate in Pimlico Road, Belgravia in central London.
Grosvenor and Daylesford Organic will co-host a launch party on 1st October, 4-6pm, where guests can press apples, have a go at planting and enjoy refreshments provided by Daylesford.
The ‘parklet’ sits outside the Daylesford Organic farmshop at 44b Pimlico Road and is designed by Belgravia-based architects Map Projects. Green-fingered members of the local community, including schoolchildren, will be invited to make plantings, which include seasonal fruit and vegetables from Daylesford Organic’s market garden in Gloucestershire.
The parklet will be maintained by Daylesford Organic and includes seating for passers-by. Grosvenor hopes it will become a popular Pimlico Road meeting place, inspiring people to grow their own gardens and learn about food provenance.
It is Belgravia’s second parklet, following an installation by Grosvenor in nearby Ebury Street last year. Parklets are part of Grosvenor’s efforts to create a greener estate, contributing to a sustainable ecosystem. Grosvenor recently joined the Wild West End initiative, bringing together major landowners to create a constellation of green spaces across the West End. Grosvenor also aims to enhance Pimlico Road as an independent design and shopping district, while retaining the unique character of the area for retailers, residents and visitors.
Will Bax, Director, Placemaking, Grosvenor Britain & Ireland said: “Green space and well-designed public areas are integral to making places more attractive to visit, work and live. This new parklet will enhance Pimlico Road’s reputation as a great place and we are very pleased to be working alongside our tenant Daylesford, involving the local community in growing fresh food.”
Carole Bamford, Founder of Daylesford Organic said: “Knowing the provenance of food is hugely important to us. We hope our community in Pimlico enjoys connecting with this food growing demonstration, as a small corner of Daylesford market garden comes to the centre of London.”
For more information contact:
Hamish McDougall/Sorrel Basher, Press Office
020 7312 6479/6101
Notes to Editors
About Grosvenor Britain & Ireland
Grosvenor Britain & Ireland is part of the Grosvenor Group.
Grosvenor Britain & Ireland’s mission is to create and recreate inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors with its place-making expertise.
It owns, develops and manages a diverse property portfolio in cities across Britain and Ireland. Business units are focused on its London estate, comprising 300 acres of Mayfair and Belgravia in the heart of the UK’s capital, and developments elsewhere in London, Edinburgh, Liverpool, Oxford, Cambridge and Southampton.
As at 31 December 2014, Grosvenor Britain & Ireland had £5.2bn of assets under management.
www.grosvenor.com and www.grosvenorlondon.com