Run and Become to open in Belgravia

Opening event on 9 November to feature a Guinness World Record attempt. Running shop is the latest family-run business to open on Grosvenor’s London estate.

26th October 2015

a glass shelves displaying an array of colourful running shoes

Grosvenor Britain & Ireland (Grosvenor) announces that Run and Become, a specialist running shop, is to open at 4 Eccleston Street, Belgravia on Grosvenor’s London estate on 7 November. This will be the brand’s only London store, following a move from nearby Victoria.

Run and Become was founded by Tony and Cherry Smith in 1982 to provide an extensive selection of running shoes, clothing and expert advice to runners. The business is now run by their daughters, Shankara and Dipika.

The store has over 290 different running shoes and offers a wealth of clothing and accessories. In-store experts use Natural Gait Analysis, the study of human motion, to advise customers on how to look after their body to become a happy and long-lasting runner. In addition, the new London store will host a wide range of events, workshops and clinics for customers. Full details are available at

To celebrate the opening, Run and Become will host a special in-store event on Monday, 9 November, featuring special guest, Ashrita Furman. Ashrita is the holder of nearly 200 Guinness world records, having set 551 since 1979. He will attempt yet another world record on the night, details of which are being kept under wraps until the evening. The event will take place from 6.30pm until 8pm.

Will Bax, Placemaking Director at Grosvenor Britain & Ireland said: “Run and Become is a fantastic family-run business and we are thrilled to welcome them to Belgravia. Health and wellbeing is becoming an important movement in cities today and Run and Become will further emphasise this dimension of our unique, independent retail portfolio.”

Run and Become follows the opening of several new retailers in South Belgravia, including fashion brands Tabitha Webb, Salt and Beulah. Nearby Motcomb Street is undergoing rejuvenation with the Grade II listed Pantechnicon building being transformed into a new retail emporium. It will be operated by the owners of Cubitt House, which operates several popular restaurants and gastro pubs in the local area. Grosvenor also recently unveiled plans to develop 1-5 Grosvenor Place into The Peninsula London, a new 190 room luxury hotel at Hyde Park Corner.

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For more information contact:
Hamish McDougall/Sorrel Basher, Press Office
020 7312 6479/6101

Notes to Editors

About Grosvenor Britain & Ireland

Grosvenor Britain & Ireland is part of Grosvenor Group.

Grosvenor Britain & Ireland’s mission is to create and recreate inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors with its place-making expertise.

It owns, develops and manages a diverse property portfolio in cities across Britain and Ireland. Business units are focused on its London estate, comprising 300 acres of Mayfair and Belgravia in the heart of the UK’s capital, and developments elsewhere in London, Edinburgh, Liverpool, Oxford, Cambridge and Southampton.

As at 31 December 2014, Grosvenor Britain & Ireland had £5.2bn of assets under management.

Twitter: @Grosvenor_GBI

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