Grosvenor Fund Management (GFM) has today announced that SuperTrash is to open its first store outside London, and only its second in the UK, in Liverpool ONE. The 3,057 sq ft boutique is situated on lower South John Street, adjacent to the new Zara regional flagship, and opens at the beginning of August.
Fashion entrepreneur Olcay Gulsen created SuperTrash in 2004 to bridge the gap between the high street and luxury. SuperTrash currently has 15 stores worldwide and a successful online store. The brand is also sold through high-end boutiques in 24 countries in Europe and America.
The Liverpool ONE store will feature the SuperTrash Collection, which includes clothing, shoes, bags and accessories.
Commenting on the new store, Miles Dunnett, Director of Portfolio Management at GFM, said: “Securing the first SuperTrash outside London is a great accolade for Liverpool ONE, and a reflection of the strong demand from leading fashion and lifestyle brands to join in our success. SuperTrash’s unique style and affordable luxury are a great complement to our existing line-up, and the store is going to be a hit with visitors.”
Olcay Gulsen, Founder of SuperTrash, added: “With its reputation as the region’s fashion focus, Liverpool ONE is perfect for our debut outside London. More than anywhere else in the UK at the moment, it has everything we look for when we open stores; character, a cosmopolitan mix of customers, a strong identity, and a great line-up of brands with a similar ethos and style to our own. This is reflected in the great online sales we already have from the region, centred on Liverpool, which gives us a great starting point from which to build our success.”
This follows the news last week that HUGO BOSS is to upsize its store on Liverpool ONE’s Peter’s Lane, introducing its womenswear range to the city for the first time.
The success of Liverpool ONE is also reflected by the growth in the size of its catchment, which is now 73% larger than in 2008. Liverpool ONE has also experienced a 58% increase in its share of North West consumer spend since opening.
Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. McKinnon Nelson represented SuperTrash.
For more information contact:
Hamish McDougall/Sorrel Basher, Press Office
020 7312 6479/6101
Notes to Editors
Liverpool ONE is a unique retail and leisure destination at the very heart of Liverpool. Its virtually invisible boundaries connect the city with the impressive waterfront and the inspiring architecture of the commercial district.
Spread over three levels, Liverpool ONE is the region’s destination of choice for consumers and brands alike. Its offer includes over 170 high street names anchored by John Lewis, Beauty Bazaar Harvey Nichols, Debenhams and the largest Topshop in Europe outside of London. Other recent additions include Byron, Browns and TGI Friday’s, Zara has opened its new regional flagship, and Liverpool ONE is home to the first standalone Michael Kors store in the North West. 22 brands committed to Liverpool ONE in the last year and almost 50,000 sq ft of restaurant brands were added to the line-up.
Grosvenor Fund Management
Our fund management business aims to create value for investors, shareholders and staff by creating compelling investment strategies that are expertly implemented. Building on our recognised skills and track record, we focus on urban property, often mixed-use and with a retail focus, in cities and locations whose vibrancy will endure. We select high-quality assets and manage them vigorously. We treat our tenants, as well as our investors, as partners, building close and mutually beneficial relationships that draw on Grosvenor’s long experience in real estate. We work best with clients who, like Grosvenor, have a long-term view of investments while being alert to the potential of short-term opportunities to enhance returns. As at 31 December 2014, assets under management were £3.0bn with 59 investor partners in 21 property funds, club deals and separate account mandates.