“We are grateful for the chance to share a little bit of what we do with our guests in London, and we aim to do nothing less than our very best for them,” says Dominique. “It’s always exciting to meet everyone and challenge ourselves with new creations.”
Located on Elizabeth Street in Belgravia, close to Victoria, Dominique’s first Europe-based bakery will carry a menu of signature pastries from his original shop as well as a new line of London-only items. “Although I grew up in France, so close to London, I didn’t have a chance to visit until I was much older. When I did, I immediately fell in love with the blend of cultures and the spirit of the city,” says Dominique. “With each new place we go, our team draws a huge amount of inspiration. London not only gives us access to the ingredients across all of Europe, it will also be a chance for us to learn quite a bit along the way.”
While the new London exclusives are yet to be announced, Dominique is thrilled to bring some of his most celebrated and long-awaited creations, including:
· The Cronut® – Perhaps the first “viral” pastry in the world, news of this singular item traversed the globe and led to record-breaking lines for this croissant-donut hybrid pastry named one of the “Best Inventions of 2013” by TIME magazine. The Cronut® is a trademarked brand of Dominique Ansel Bakery in countries around the world, including the UK and is only available in its locations.
· DKA – The #1 best-seller in the NYC shop. “Dominique’s Kouign Amann” is an original recipe based on a traditional pastry from the Brittany region of France. Dough is layered with butter and sugar, then baked, creating a caramelised crunchy crust on the outside and a flaky, tender crumb within (think caramelised croissant).
· The Cookie Shot – A warm chocolate chip cookie, shaped like a shot glass and filled to order with ice-cold milk infused with Tahitian vanilla bean.
· Frozen S’mores – Inspired by the American campfire favourite, this cool treat features Tahitian vanilla ice cream covered in chocolate wafer crisps, enrobed in a honey marshmallow that is torched-to-order, and served on a smoked willow wood branch.
The new bakery at 17-21 Elizabeth Street has been let to Dominique Ansel by Grosvenor Britain & London as part of its 300 acre London estate. Craig McWilliam, Executive Director, London Estate at Grosvenor Britain & Ireland said: “We are thrilled to welcome Dominique Ansel Bakery to Belgravia, marking their first shop in London. This is a world-renowned brand that complements the unique culinary offer in Elizabeth Street and the surrounding area. Belgravia is an evolving part of London, just a stone’s throw from Victoria station. Domnique Ansel will attract visitors from around the city and the world, eager to try the culinary creations.”
For more information contact:
020 7312 6479/6101
Notes to Editors
About Dominique Ansel
Dominique Ansel is the Chef/Owner of Dominique Ansel Bakery in New York and Japan, as well as Dominique Ansel Kitchen and U.P. (an after-hours dessert tasting table) in New York. In 2014, Dominique was awarded the James Beard Award for “Outstanding Pastry Chef”, and in the same year was also named one of Crain’s “40 Under 40” and Vanity Fair France’s “50 Most Influential French in the World.” He was also named one of Business Insider’s “Most innovative People Under 40”.
Most recently, Dominique was bestowed with the prestigious Ordre du Mérite Agricole award, one of the highest honours in France, for his dedicated promotion of French cuisine and culture. Growing up with very humble beginnings, Dominique is dedicated to helping charitable causes around the world, and has been a supporter of the fight against hunger, including once raising more than US$14,000 with just 6 Cronut® pastries.
Prior to opening up his first shop, Dominique first rose to fame as the Executive Pastry Chef of Daniel Boulud’s restaurant Daniel in New York City, where he worked for six years and was part of the team that brought home the 3 star Michelin and 4-star New York Times rating. He opened the celebrated Dominique Ansel Bakery in SoHo in November 2011.
About Elizabeth Street
Elizabeth Street is home to a range of designer boutiques and independent brands including Jenny Packham, milliner Philipp Treacy, denim specialist Donna Ida and pet experts Mungo & Maud. Belgravia is home to a range of sought-after food brands including Peggy Porschen, Rococo Chocolate, Mosimann’s and The Thomas Cubitt.
Grosvenor Britain & Ireland
GBI’s mission is to create and recreate inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors with its place-making expertise.
It owns, develops and manages a diverse property portfolio in cities across Britain and Ireland. Business units are focused on its London estate - 300 acres of Mayfair and Belgravia in the heart of the UK’s capital - and developments elsewhere in London, Edinburgh, Liverpool, Oxford, Cambridge and Southampton. As at 31 December 2014, GBI had £5.2bn of assets under management.
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