An indoor playground specifically designed for families with children, the LEGOLAND® Discovery Center offers a safe, high-quality, convenient and highly interactive indoor experience at Parkside Plaza, a shopping mall within the Changfeng Ecological Business Development Area in the Putuo District of Shanghai.
Parkside Plaza’s LEGOLAND® Discovery Center features 10 themed halls, including a LEGO® Factory Tour, Duplo Village, Kingdom Quest and Magic Bike two rides, 4D experience, and master model builder creative workshop classes led by the attraction’s Master Model Builder. There is also a Miniland featuring Shanghai’s famous landmarks and local community, built from nearly 3.9 million LEGO® bricks.
Commenting on LEGOLAND® Discovery Center’s opening at Parkside Plaza, Ms. Brenda Chung, Executive Director and China Chief Representative of Grosvenor Asia Pacific, said:
“We are very excited to welcome the first LEGOLAND® Discovery Center in China to Parkside Plaza. As a globally recognized family entertainment brand, the LEGOLAND® Discovery Center will create an exceptional leisure experience for our customers. The opening of the LEGOLAND® Discovery Center reaffirms our strategy of making Parkside Plaza one of the region’s best family-oriented shopping destinations.
“Since opening Parkside Plaza, we have expanded our F&B offerings and introduced a series of exciting leisure tenants covering activities such as indoor rock climbing and archery. Current enhancement plans include opening up street front shops to create more al-fresco dining options. This proactive management has not gone unnoticed, and Q1 2016 footfall and sales were up 49% and 28% respectively compared with the previous year.”
The LEGOLAND® Discovery Center, the 17th worldwide, will further add to the appeal of the shopping center. It comes at a time when family-focused retail experiences are a growing trend in China, as an ever expanding middle-class and the lifting of the one-child policy are set to increase spending on children’s leisure and apparel.
Located on the Suzhou River bank adjacent to Changfeng Park, Parkside Plaza features a total floor area of 126,000 square meters. It offers a one-stop shopping experience with international fast fashion brands such as H&M, Uniqlo and C&A, and a variety of leisure entertainment such as a 1,600 seat Cinema, KTV, and Shanghai’s largest indoor rock climbing venue, as well as an excellent selection of international and local cuisines.
Acquired by Grosvenor Fund Management on behalf of the Grosvenor Vega China Retail Fund in 2010, Parkside Plaza has become one of the region’s leading shopping destinations since its opening in December 2011. In 2015 Grosvenor Asia Pacific, the Grosvenor Group’s Asian proprietary arm, was appointed to manage the shopping mall.
Grosvenor Asia Pacific is positioning itself for the long term in China’s real estate market. Working closely with strong local partners, the company aims to become more deeply engrained in Shanghai and deliver its next phase of high-quality projects for customers and investors. The company is currently exploring a number of exciting mixed-use commercial opportunities in the city.
For more information contact:
Rebecca Dwyer / Yan Adams, Press Office
+44 (0) 20 7312 6101 / +852 2501 1961
Notes to Editors
Grosvenor Asia Pacific
Grosvenor Asia Pacific is an investor, developer and asset manager, active in the region for over 20 years. We operate across the residential, office and multi-use sectors and are currently deepening our knowledge and expertise in our core cities: Hong Kong, Shanghai and Tokyo, whilst also increasing our development exposure. Ultimately, we aim to play an influential role in the positive transformation of these cities as they continue to grow. As at 31 December 2015, Grosvenor Asia Pacific had assets under management of HK$8.1bn.
Grosvenor Fund Management
Our fund management business aims to create value for investors, shareholders and staff by creating compelling investment strategies that are expertly implemented. Building on our recognised skills and track record, we focus on urban property, often mixed-use and with a retail focus, in cities and locations whose vibrancy will endure. We select high-quality assets and manage them vigorously. We treat our tenants, as well as our investors, as partners, building close and mutually beneficial relationships that draw on Grosvenor’s long experience in real estate. We work best with clients who, like Grosvenor, have a long-term view of investments while being alert to the potential of short-term opportunities to enhance returns.
As at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm.
For more information visit the website www.grosvenor.com.