The new 5,212 sq. ft. store will open this autumn and feature the brand’s full range of exclusive lifestyle products, from home accessories to clothing and childrenswear.
The White Company joins brands including Michael Kors, Hugo Boss, Reiss, Beauty Bazaar Harvey Nichols and Flannels on Peter’s Lane, which is established as the region’s leading destination for premium aspirational brands.
Commenting on the White Company announcement, Miles Dunnett, Funds Director at Grosvenor Europe, said: “The White Company’s popularity at Liverpool ONE was proven with its Christmas pop-up, so we are delighted to welcome them back for what will be the brand’s new regional flagship. It is a great complement to our existing line-up on Peter’s Lane and is indicative of the consistent demand for space from leading aspirational brands.”
Will Kernan, CEO at The White Company added: “Our new store in Liverpool ONE was the obvious next step for The White Company, following our hugely successful pop-up last year. We experienced very strong demand for our brand and products, and have worked closely with Grosvenor to create the ideal store for our new flagship in the North West.”
The White Company began 21 years ago as a mail order offer and is now one of the UK’s fastest growing multi-channel retailers. What started as a range of essentials for the linen cupboard – duvet covers, pillows, fitted sheets and luxury towels in timeless white – has become a full range of lifestyle products.
Designed by The White Company’s in-house team the store features a traditional and timeless look and feel, with the emphasis on products in a calm and inviting environment.
The announcement coincides with a very strong performance for the first six months of the year, with year-to-date footfall and sales up by 2.5% and 5% respectively compared to the same period in 2015.
Cushman & Wakefield and Metis Real Estate Advisors acted for Liverpool ONE. Space RPC represented The White Company.
For more information contact:
Rebecca Dwyer, Press Office
020 7312 6101
Notes to Editors
Liverpool ONE is Grosvenor Europe’s unique retail and leisure destination at the very heart of Liverpool. Its virtually invisible boundaries connect the city with the impressive waterfront and the inspiring architecture of the commercial district.
Spread over three levels, Liverpool ONE is the region’s destination of choice for consumers and brands alike. Its offer includes over 170 leading UK and international retailers, including Michael Kors, Zara, John Lewis, Beauty Bazaar Harvey Nichols, Ted Baker and Reiss. They are complemented by a series of distinct dining destinations, with Busaba, Wahaca, Roxy Ball Room and Reds True BBQ all joining Liverpool ONE’s line-up in the last six months.
Grosvenor Europe’s proactive asset management has led to 20 brands committing in the past year and Liverpool ONE delivering significant sustained growth since opening. Footfall and sales, for example, have increased by 5.5% and 8% respectively per annum since 2008.
Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool.
Building on our recognised skills and the wider Grosvenor Group’s 300 years of experience in real estate, we adopt a long-term, value-add approach to investment, development and management.
We work closely with like-minded partners and aim to create value for our partners, shareholders and the local communities in which we work by creating compelling investment strategies that are expertly implemented by our local teams.
Previously known as Grosvenor Fund Management, as at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm.
For more information visit the website www.grosvenor.com.