Luxury linen brand Frette enters UK with flagship store in Mayfair

Frette, the Italian luxury linen and home furnishing brand, is set to open its first UK store at South Audley Street, Mayfair on Grosvenor’s London estate in summer 2016.

26th January 2016

Frette is based in Monza and Milan and operates over 100 boutiques worldwide. It is launching a new store concept in London designed by Dimore Studio, the renowned Milanese interior designers. Frette linens can be found in many of the world’s most prestigious hotels, from Claridge’s to the Peninsula, and historically at the altar of St Peter’s Basilica and in the dining car of the Orient Express.

Hervé Martin, CEO of Frette, said: “In line with our strategy of consolidation and strengthening the brand, we strongly believed that the Frette UK flagship store had to open in London. The city is indisputably the ideal place to reach our target customers. Mayfair is the neighbourhood that best represents history, excellence, and timeless luxury and it is there, in the elegant setting of South Audley Street, that we will open our boutique.”

Will Bax, Director of Placemaking at Grosvenor Britain & Ireland, said: “Frette’s international standing and world-leading designs make it a perfect addition to the unique blend of retailers in Mayfair. Attracting Frette’s first UK store is part of our long-term transformation of Mayfair as a place to visit, work and live.”

Grosvenor has welcomed a string of new retailers to South Audley Street in recent months, including leading French fashion houses Balmain and Erdem.  The additions are part of Grosvenor’s ongoing transformation of north Mayfair, which includes plans for a retail, restaurant and community space in the former St Mark’s building in North Audley Street and the recent opening of the Gagosian art gallery in Grosvenor Hill. 

South Audley Street, which is adjacent to world-renowned luxury shopping destination, Mount Street, is also known for its craftsmanship, with brands such as James Purdey & Sons (gun and rifle makers), Thomas Goode (bespoke tableware) and Bremont (watchmakers).

CBRE advised on the letting.


For more information contact:
Grosvenor Press Office
020 7312 6479/6101

Notes to Editors

Grosvenor Group

Grosvenor is a privately-owned property group, active in some of the world’s most dynamic cities. We create high-quality places for people to enjoy and which use resources sustainably.

Grosvenor Britain & Ireland

Grosvenor Britain & Ireland is part of Grosvenor Group. Its mission is to create and recreate inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors with its place-making expertise.

It owns, develops and manages a diverse property portfolio in cities across Britain and Ireland. Business units are focused on its London estate - 300 acres of Mayfair and Belgravia in the heart of the UK’s capital - and developments elsewhere in London, Edinburgh, Liverpool, Oxford, Cambridge and Southampton. As at 31 December 2014, GBI had £5.2bn of assets under management.


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