Grosvenor Europe (Grosvenor) has announced that Ben Sherman, the leading British clothing brand, is to open its first full price standalone store to open outside of London, in Liverpool ONE. The news coincides with a 12% increase in sales year-to-date at Liverpool ONE, compared to the same period in 2016.
Launching in early April, the brand’s 1,755 sq ft store will be located on Manesty’s Lane. Stocking the brand’s full range of clothing and accessories, Ben Sherman will join a mix of complementary luxury and heritage fashion brands in the area, including Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green.
Commenting on the news, Miles Dunnett from Grosvenor Europe, said: “The arrival of Ben Sherman, the first store of its kind to open outside of London’s West End, is another example of Liverpool ONE’s position as one of the leading retail and leisure destinations in the UK. The strong British heritage of the Ben Sherman blends with Liverpool ONE’s other iconic retailers and is a great addition to the mix.”
David Basterfield, Retail Director at Ben Sherman said: “The choice of location for our first standalone store outside London was crucial for our expansion plans. Liverpool ONE stood out as an opportunity: the brand complements our own, we are joining one of the strongest line-up of fashion and accessories retailers in the country, and Liverpool ONE continues to out-perform.”
In addition to the signing of Ben Sherman, Hollister has launched its latest store concept on Liverpool ONE’s South John Street. JD Sports and Superdry are currently preparing to open new regional flagships in Liverpool ONE, whilst GUESS and Five Guys will make their debuts in time for the summer.
Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. Ben Sherman dealt direct.
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Notes to Editors
Liverpool ONE is Grosvenor Europe’s unique retail and leisure destination at the very heart of Liverpool. Its virtually invisible boundaries connect the city with the impressive waterfront and the inspiring architecture of the commercial district.
Spread over three levels, Liverpool ONE is the region’s destination of choice for consumers and brands alike. Its offer includes over 170 leading UK and international retailers, including Michael Kors, Zara, John Lewis, Beauty Bazaar Harvey Nichols, Ted Baker and Reiss. They are complemented by a series of distinct dining destinations, with Busaba, Wahaca, Roxy Ball Room and Reds True BBQ all joining Liverpool ONE’s line-up in the last six months.
Grosvenor Europe’s proactive asset management has led to 20 brands committing in the past year and Liverpool ONE delivering significant sustained growth since opening. Footfall and sales, for example, have increased by 5.5% and 8% respectively per annum since 2008.
Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool. We specialise in mixed-use property, with strong expertise in retail and leisure and adopt a long-term, value-add approach. We work closely with our international partners, utilising the knowledge of our local teams to provide access to local European markets. We strive to bring our ‘Living cities’ philosophy to life, creating places that are economically, socially and environmentally sustainable.
Previously known as Grosvenor Fund Management, as at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm. www.grosvenor.com @GrosvenorEurope