Grosvenor Britain & Ireland (‘Grosvenor') has today, with the signing of globally-recognised, luxury retailer Hill and Friends, confirmed its intention to reposition and grow South Molton Street, just off Oxford Street and a few steps from Bond Street, as one of London’s most successful retail streets.
Hill and Friends, the first of several independent, luxury brand signings set to be announced by Grosvenor this autumn, will kick off plans to make South Molton Street a ‘destination’ street for national and international visitors.
The start-up fashion brand founded by Emma Hill CBE and Georgia Fendley in 2015 celebrates its 2 year anniversary this month. Already a firm favourite with fashion insiders and a fixture in some of the world’s most prestigious department stores, Hill and Friends is building on its impressive growth in web and wholesale sales with its first dedicated retail space in Mayfair, at the heart of the West End.
Joanna Lea, Retail Director, Grosvenor Britain & Ireland, said:
“The opening of Hill and Friends spells the start of a new and exciting era for South Molton Street – a long-standing London favourite. For this cutting-edge, globally-recognised brand to choose South Molton Street for its first physical store demonstrates Mayfair’s appeal and its ability to adapt and flourish in the face of change.
“We want our London estate, in the West End, to be more flexible, more open and more appealing, and our retail strategy will help to drive that vision. Demand for units in a reinvigorated South Molton Street is growing. And our expanding tenant mix will demonstrate the estate can do more for Londoners and visitors.”
Emma Hill CBE, Creative Director, Hill and Friends, said:
“I have always loved South Molton Street, growing up it was a fashion mecca, home to the bravest, coolest independent fashion brands. I love that the street is pedestrianized, in the heart of the West End and has a neighborhood feel. It’s anchored at one end by one of my all-time favourite stores, Browns. As soon as I saw the space it felt like home, the perfect place to share our gorgeous bags and crazy ideas with the amazing women who shop with us”
Grosvenor controls just under a third of South Molton Street with a total of 17 units. The company believes its retail ambitions will strengthen its recently-published 20 year vision for its London assets. It wants its estate in Mayfair and Belgravia to be more active, more open and more integrated – a more popular place.
For more information contact:
Grosvenor Britain & Ireland
020 7312 6215
Notes to Editors:
About Grosvenor Britain & Ireland
Grosvenor Britain & Ireland creates and manages sustainable urban neighbourhoods that are great places to live, work and visit. The company’s diverse property development, management and investment portfolio includes Grosvenor’s London estate of Mayfair and Belgravia, in which it has a £1bn rolling investment programme. Other developments are elsewhere in London and in Oxford, Cambridge, Edinburgh and Southampton. As at 31 December 2016, Grosvenor Britain & Ireland had £5.1bn of assets under management.
Grosvenor’s retail portfolio
Grosvenor’s retail portfolio in Mayfair and Belgravia occupies 1.75 million square feet and, valued at c. £1.4 billion, represents approximately a third of the entire London estate’s value.
A diverse mix of tenants are located in 546 units owned by Grosvenor, of which 432 are directly managed by the company. Around half of the estate’s rental income depends on independent retailers and is backed by a growing leasing pipeline for new retail, restaurant, leisure and amenities.
Hill and Friends
Hello, we are Hill and Friends.
A contemporary luxury brand founded in 2015 by Emma Hill and Georgia Fendley.
We are on a mission to make the handbags we want to carry with the values we hold dear.
We care passionately about our quality, our sourcing, our staff, our partners and each other.
We are independent, founder owned and not afraid to do things differently.
We believe in great quality and great value, we believe in an honest price value relationship and we believe that fair trade and ethical practice is good business.
We want to share the friendly face of fashion and create products that make our customers swoon, smile, walk a little taller and feel a little stronger.
If you want to know more about us please don’t hesitate to get in touch, we’d love to hear from you.
Emma and Georgia X
For further details and imagery please contact: email@example.com