Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE.
The Luminarium led the activity. An inflatable maze for visitors to wander through, immersing guests in colour and sound, it was designed by Architects of Air and was open until June 4. Uniquely the Luminarium at Liverpool ONE was themed to celebrate the 50th anniversary of the classic Beatles album, Sgt. Pepper’s Lonely Hearts Club Band. Performers from LIPA and Merseyside Dance and Drama Centre interpreted the tracks from the Sgt. Pepper’s Lonely Hearts Club Band to celebrate the influential album.
An AstroTurf installation has been established by Lazylawn on the Sugar House steps adjacent to Chavasse Park. In place until the end of September, the Sugar House steps are a focal point for people to meet and enjoy the weather during events in the city, such as The Mersey River Festival and Revo 2017.
The lawn theme is continued with the creation of a natural living room in Chavasse Park from June until September. Liverpool ONE’s five-acre park will feature a number of ‘sofa style’ grass installations for visitors of all ages to interact with and relax on.
The award-winning ‘Tickle the Ivories’ returns to Liverpool ONE for 2017, providing six public pianos between July and September. Each piano will be uniquely branded and come with free sheet music to tie-in with various musicals launched in Liverpool theatres. The instruments will be available for members of the public to play, as well as being fully licensed for busking musicians to use.
Finally, Liverpool ONE will host a number of events as part of its partnership with the The British Style Collective (BSC) during a two-day festival in early July. Bookable experiences include sushi and cocktail making, makeup tutorials, and styling workshops delivered by leading brands in a range of locations around Liverpool ONE.
Commenting on the news, Miles Dunnett from Grosvenor Europe, said: “We are delighted to announce this programme of installations, all of which add something unique to the Liverpool ONE experience. These events will enhance our appeal as an all-day destination, and this type of activity underpins findings from CACI earlier this year that revealed more shoppers would recommend Liverpool ONE as a retail destination than any other in the UK (source: CACI 2017).”
The new enlivenment projects follow the recent creation of the largest wind turbine made from LEGO® Bricks, certified by Guinness World Records, which was located on Paradise Street. On May 17, the world record build was created with over 146,251 LEGO® bricks and measured over 7.5m in height.
For more information contact:
Rebecca Dwyer, Press Office
020 7312 6101
Notes to Editors
Liverpool ONE is Grosvenor Europe’s unique retail and leisure destination at the very heart of Liverpool. Its virtually invisible boundaries connect the city with the impressive waterfront and the inspiring architecture of the commercial district.
Spread over three levels, Liverpool ONE is the region’s destination of choice for consumers and brands alike. Its offer includes over 170 leading UK and international retailers, including Michael Kors, Zara, John Lewis, Beauty Bazaar Harvey Nichols, Ted Baker and Reiss. They are complemented by a series of distinct dining destinations, with Wahaca, Roxy Ball Room and Reds True BBQ all joining Liverpool ONE’s line-up in the last six months.
Grosvenor Europe’s proactive asset management has led to 20 brands committing in the past year and Liverpool ONE delivering significant sustained growth since opening. Footfall and sales, for example, have increased by 5.5% and 8% respectively per annum since 2008.
Grosvenor Europe invests in, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool.
Building on our recognised skills and the wider Grosvenor Group’s 300 years of experience in real estate, we adopt a long-term, value-add approach to investment, development and management.
We work closely with like-minded partners and aim to create value for our partners, shareholders and the local communities in which we work by creating compelling investment strategies that are expertly implemented by our local teams.
As at 31 December 2016 Grosvenor Europe managed £2.9bn / €3.43bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm.
For more information visit the website www.grosvenor.com @GrosvenorEurope