Pure Barre and Orangetheory Fitness announced at Grosvenor Americas' Central

Boutique fitness studios kick off retail leasing at mixed-use property in downtown Silver Spring 

12th September 2017

Grosvenor Americas, a private property investment and development company, has announced that boutique fitness studios Orangetheory Fitness and Pure Barre have signed leases in its Central residential community in downtown Silver Spring.

“Our goal is to provide to the local community an eclectic group of retailers that bring energy and excitement to Silver Spring,” said Jon Carr, Grosvenor Senior Vice President. “Pure Barre and Orangetheory Fitness are two of the most popular fitness experiences in the country and we are looking forward to our new partnership with these franchises which complement each other in support of health and wellness.”

Pure Barre, the largest, most established barre franchise in the nation – with more than 375 studios across the country – will be opening a 1,200-square-foot studio in Central. Orangetheory has signed a lease for a studio over 3,800 square feet. Both studios are set to open in early 2018.

"Through high-intensity, low-impact movements, Pure Barre offers a total body workout that delivers results. We look forward to being part of this exciting new development and bringing Pure Barre to Silver Spring!" said Carmel McGuire, franchise owner of Pure Barre Silver Spring.

“Orangetheory Fitness offers a one-of-a-kind workout broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, rowing machines, TRX suspension training™ and free weights designed to tone your body and gain energy throughout the day. We can’t wait to get started at Central and serve the greater Silver Spring community,” said Marc Johnson, franchise owner of Orangetheory Fitness in Silver Spring.

Central is located directly across the street from the new Silver Spring Library and is a short walk from the Silver Spring Metro Station, which provides a 15-minute commute to downtown Washington, D.C on the Red Line.

Scheduled to deliver in the next month, Central is a LEED Silver mixed-use property that will offer 243 apartments and over 15,000 square feet of ground floor retail space. The retail programming is an exciting aspect of the development wrapping the base of the building along Fenton Street and Wayne Avenue. “We set merchandising goals over a year ago when kicking off our leasing process and are extremely excited about our first two leases.  Pure Barre and Orange Theory are both first class operators who help set the tone for the retail experience to be offered at Central,” said Brad Buslik of H&R Retail who is representing Grosvenor for retail leasing at Central.

The residence offers a mix of studio, one- and two-bedroom apartment homes, finished in a contemporary design. Building amenities include a pool and sundeck, entertainment lounge, expansive 24-hour fitness center, pet-spa and 24/7 concierge.

A selection of homes are available now for pre-leasing, with move-ins expected to begin in September. Stay in touch with the community by following on Instagram (@liveatcentralapts), Facebook (@LiveatCentral), and Twitter (@Live_at_Central).


For more information contact:
Gabrielle Nadel, Senior Account Executive
+1 202 740 5545

Patti Glass, Director of Corporate Marketing and Communications
Grosvenor Americas
+ 1 604 640 3535

Notes to Editors

Grosvenor Americas

Grosvenor Americas aims to become a market leader in select geographical areas and sectors in Canada and the USA through focused, strategic expansion. Grosvenor Americas uses their knowledge of the cities they work in and their property skills to develop projects that contribute to the vibrancy and attractiveness of those communities. With particular interest in retail, residential condominiums and apartments, and mixed-use sectors, the Company currently operates in Washington, D.C., Seattle, San Francisco, Los Angeles, Vancouver and Calgary. As at 31 December 2016, Grosvenor Americas had assets under management of C$4.6bn. www.grosvenor.com   @GrosvenorAmer

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