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Entrepreneurship:
With rapid change comes the need for an entrepreneurial mind set characterized by thinking and acting with a sense of ownership and bias toward innovation. The study of entrepreneurship has implications for any business, whether one is managing it, advising it, or investing in it. |
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Social Accountability:
With increased public scrutiny of corporations comes the realization that businesses are not only economic institutions, but also social institutions that are part of the larger fabric of society. They will succeed and prosper only if they continue to earn the respect of the community. |
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Leadership:
To keep changing for the better, all organizations require personal leadership that builds on a strong self-knowledge, good communication skills, emotional strength, high ethical standards, and the ability to take and give honest feedback. |
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Global Awareness:
The emergence of new markets, the geographic competitiveness of industries, and the movement of an ever-greater portion of the world’s human, physical, and financial capital across national boundaries means that business education must serve to develop the next generation of business leaders in a global context. |
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Schools of management ask themselves how to best prepare managers for this pursuit. The future of international business education will be shaped by four forces that exist as major factors in the business world of today: rapid change, corporate and individual social accountability, the need for leadership, and global competition. How does this translate into the impact academic institutions have on society and business and vice-versa?
These dynamics increase the need for strong analytical skills and robust frameworks for understanding markets, organizations, people, economies, and societies. Management education must begin with a solid disciplinary foundation of the relevant social sciences and methods of careful inquiry and analysis; supporting “walls” represent the functions of management; and the general management “roof” knits the structure together, simultaneously gaining and giving strength to the walls and foundation.
The four cornerstones of entrepreneurship, social accountability, leadership, and global awareness are essential to a complete general management education. An understanding of global issues is essential to setting the foundation for successful managers to build organizations that span multiple countries, cultures, and economic or political systems.
This reality necessitates a multidisciplinary, cross-functional approach to research and teaching that will drive business education into a much larger arena. This involves the convergence of traditional business disciplines and geography, demography, anthropology, and culture. It is the role of leading schools of management to foster faculty research that will help develop frameworks to prepare managers with a better understanding of, and the tools to address, the challenges of operating in the global environment.
A globally-oriented business education also requires the creation of new approaches to curriculum, case studies, and textbooks and teaching methods that encompass these issues and infuse international perspectives into every discipline – be it finance, marketing, accounting, or organizational behavior. In addition, collaborative relationships with industry partners provide real-world laboratories for the study of complex problems in this arena. Combined with experiential opportunities in a diverse community, business education will bring new insights to today’s executives and prepare tomorrow’s leaders. |