Working with communities to improve wellbeing through enhanced green space

How the transformation of Grosvenor Square supports social impact.

Over four years, Grosvenor’s UK property business worked with many Mayfair communities and Londoners, to rethink the role of Grosvenor Square as an extraordinary urban garden, which we believe can have a positive impact on local wellbeing.

To understand the role Grosvenor Square plays in local wellbeing, and the impact a redesign could have, our UK property business commissioned a comprehensive research programme with experts Simetrica-Jacobs and the London School of Economics. 

Through this research, and alongside sector leading community engagement, we established a detailed evidence base for drivers of wellbeing around Grosvenor Square, beyond improved access to high quality green space. The table below summarises how the redesign addresses these specific drivers. They were used to guide the design team, ensure that local ambitions are met and improve Grosvenor Square for users. To help set ambitious but credible targets we also benchmarked existing scores against comparable neighbourhoods and places, as well as London and national averages. 

Wellbeing driver/s 

How the redesign addresses this  

Standard of green space; Biodiversity 

  • 2 acres of habitat rich planting, 5 x more plant species, 24 more trees and a 20% increase in tree species.  

Feeling safe

  • Enhanced management, lighting and security. 

  • New perimeter to make the gardens more accessible and improve sightlines. 

  • Motion sensor cameras linked to an external security service. 

Satisfied with leisure and civic amenities 

  • An education building, to facilitate school and community learning.  

  • Accessible public WCs, which are much needed in Mayfair.  

  • A kiosk offering simple refreshments which will support the running of the education building. 

Working with others to improve neighbourhoods 

  • Continue to engage young people by working with organisations with expertise in this space, like the London Wildlife Trust who run our pilot educational programme.  

  • Maintain an active dialogue on the square and wider area area through the thousands of connections made in the design process.

  • Continue to meaningfully involve communities of all ages and backgrounds, connecting them to one another during the redesign delivery and through the square’s ongoing governance.

  • Encourage the steering group, comprising local businesses and residents, to take a more active role in the new square.

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