17 JANUARY 2022

Grosvenor backs Inception Group’s latest expansion

The experiential hospitality business behind Bunga Bunga, Maggies and Cahoots, Inception Group, is expanding.

Backed by a loan from Grosvenor’s Tenant Investment Fund, the dynamic company founded in 2009 by entrepreneurs Charlie Gilkes and Duncan Stirling, is launching a Mr. Fogg’s at 34 Brook Street, Mayfair in late Spring 2022.

The new venue, close to Oxford Street, the Bond Street West Elizabeth Line station and Grosvenor’s recently approved South Molton Triangle development will host a sensational twist to this series of adventurous cocktail bars, based around the life of famed Victorian traveller, Phileas Fogg.

In a first from a UK property company, Grosvenor’s Tenant Investment Fund was established to enable businesses with new ideas and diversification strategies to expand and create jobs at a time when access to traditional bank funding is constrained.

Inception Group is the fourth hospitality business supported by this flexible and innovative financing model. Grosvenor, which partners with over 500 retailers and food and beverage operators in Mayfair and Belgravia, has also supported the launch of JKS Restaurants’ latest venture, Bibi, in North Audley Street, Mayfair and atis, an up and coming salad bar and bowl concept in Eccleston Yards, Belgravia. 

James Raynor, CEO, Grosvenor Property UK commented: “The West End is renowned for its world class sense of occasion and fun. Inception Group’s immersive destinations are the capital’s most highly anticipated openings, and their expansion in Mayfair is a huge vote of confidence in the future of central London’s night-time economy.

“Our Tenant Investment Fund is about recasting traditional property owner/occupier relationships. It’s not just a response to the pandemic. We’re looking to challenge the stereotypes and tell the story of a sector investing in society and working with tenants in good faith to find solutions to problems we all face.”

Charlie Gilkes, Founder, Inception Group, added: "Grosvenor has been incredibly progressive in finding ways to support hospitality and retail tenants. With limited funding for new openings in the wake of the pandemic they are enabling growth and new jobs that simply would not have happened were it not for the Tenant Investment Fund. 

“The iconic former Balls Brothers site in Mayfair is a fantastic space from which to create a truly exceptional iteration of a Mr Fogg's cocktail bar. Mayfair is changing all the time. Alongside world renowned brands like Claridges and Le Petit Maison, we’ll be opening close to retail and hotel developments like the Rosewood and Biltmore in Grosvenor Square, and the South Molton Triangle development."

Grosvenor approaches each investment opportunity on a case-by-case basis but has the ability to offer a range of partnerships from debt to equity and does not comment on the commercial details of investments.

About Grosvenor

Grosvenor is a property developer, manager and investor – we create great places where communities, business and nature thrive. 

In London’s West End, we support nearly 1,000 businesses and thousands of residents and workers each day.  We also invest in new neighbourhoods elsewhere in London, Liverpool and across the South of England.  

With a track record of over 340 years, we are part of an international property company improving property and places across many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of our customers and communities.   

We are a values-led organisation which represents the Grosvenor family. Our work in property, alongside Grosvenor’s other activities in food and agtech, rural estate management and support for philanthropic initiatives, shares a common purpose - to deliver lasting commercial, social and environmental benefit -  addressing today’s needs while taking responsibility for those of future generations.   

Thinking long term allows us to give equal weight to the environmental, social and commercial impact of everything that we do. 

Please contact:

Laura Thornes,
PR & Marketing, Inception Group

+44 (0) 7568 388 364

Rachel Garstang

Head of Corporate Communications, Grosvenor Property UK

+44 (0)20 7312 2341 ext.6957

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About Inception Group

Inception Group is a fun, creative and dynamic company founded in 2009 by entrepreneurs Charlie Gilkes and Duncan Stirling. The company operates a group of a unique bar, restaurant and club concepts in South West and central London.

Venues include: Barts, Maggies, Bunga Bunga, Mr Fogg’s, Cahoots and The London Gin Club

Twitter: @inception_group
LinkedIn: Inception Group

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