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07 SEPTEMBER 2022
Located in one of the last remaining Georgian townhouses in Grosvenor Square, The Mayfair Maison will run from 14 to 16 October 2022. This is a new concept in designer shopping that will open its doors to London’s fashion crowd, in London’s West End. Be sure to secure your free spot here.
Curated by property owner Grosvenor and stocking hundreds of fashion finds from renowned British-based designers, the pop-up boutique experience will open for three days helping fashion lovers track down designers’ iconic pieces at discounts of up to 60%.
The Mayfair Maison will feature pieces from brands including HUISHAN ZHANG, Jenny Packham, J&M Davidson, Malone Souliers, ROKSANDA, and jewellery designer Stephen Webster, showcasing much loved catwalk collections, limited edition archive pieces as well as timeless designer and celebrity favourite pieces.
From Malone Souliers’ Montana cut-out ankle boots worn by Naomie Harris OBE on the red carpet for £380 to ROKSANDA’s PF19 RAEYA dress worn by Emily Blunt at the Palm Springs International Film Festival in 2019 for £450, shoppers can snap up the most coveted archive pieces they can cherish for a lifetime.
A Grade II listed townhouse dating back to circa 1727, 38 Grosvenor Square is a Mayfair icon with Italianate frontage and a grand staircase inside exuding old world grandeur. Collections will be showcased across the historical townhouse and shoppers will be invited to browse and try on the luxury designs.
The initiative forms part of Grosvenor’s strategy to create leading retail destinations and experiences and recast the traditional property owner - occupier relationship as a genuine long-term partnership.
This includes an ongoing series of high-profile pop ups, a ‘Conversation’ series that provides actionable insights, a Retail Concierge service making it easier for small and independent brands to set up shop, as well as the recently unveiled simplified lease – a market-first which allows occupiers to agree a lease and have access to their premises in a matter of days.
Joanna Lea, Director of Retail, Grosvenor, commented: “In an iconic Mayfair property not often open to the public, we’re showcasing the best of British design in a way that’s accessible to a wider audience.
“The Mayfair Maison is the latest in a line of experiences we’ve created to drive awareness of the many exceptional businesses based here and cement the area’s status as one of the capital’s most exciting retail destinations. It’s also a first for a property owner to create this kind of experience for its occupiers.
“This is the next step in our aim to redefine what it means to be a property owner. By transforming a transactional relationship into a valued partnership that benefits everyone – we want to make the choice of landlord as important as location to a brand.”
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives.
We are a values-led business which represents the Grosvenor family and share a common purpose - to deliver lasting commercial, social and environmental benefit - addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Head of Corporate Communications & Stakeholder Engagement Grosvenor
+44 (0)20 7312 2341 ext.6957
A market-first, the Simplified Lease can get occupiers access to premises within days
Creating an extraordinary urban garden with ground-breaking environmental credentials