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19 MAY 2023
Not even the British weather could dampen festive spirits this weekend as 10,000 people came out to celebrate the coronation of King Charles III at Mayfair’s Coronation Garden Party.
Visitors to the free event in Grosvenor Square received a royal welcome, with live screenings of the Coronation events, food and drink to indulge in, immersive floral installations and stunning tablescapes.
In time honoured British tradition, before the gates had opened on Saturday, a queue of over 1,000 people had formed outside the square. Thousands more would join them throughout Saturday to enjoy the screening of the Coronation service at Westminster Abbey and the live music that followed.
On Sunday, thousands more partygoers watched the Coronation Concert at Windsor Castle on a cinema-sized screen. Visitors took advantage of the better weather to pose for photos on the floral throne created by florist Moyses Stevens and tablescapes curated by Lay London.
In all, over 25 locally based businesses participated in the celebrations supporting the c10,000 people who visited the square across the weekend. Sales exceeding expectations as guests celebrated with almost 1,300 glasses of English sparkling wine from Roebuck, c600 Royal Aperol Spritzes from the Twenty Two and summer cocktails sales flying for Mr. Fogg’s. Compared to the same weekend in 2022, retail turnover increased by +41% and food and beverage businesses saw a +33% rise in revenues across Mayfair.
Grosvenor Square, London’s second largest garden square has a rich history dating back to the 1720s. Helping it adapt to local needs, Grosvenor recently received approval from Westminster City Council to transform the square into an extraordinary urban garden with ground-breaking environmental credentials, with play spaces, new gardens and wetlands.
Those who weren’t able to enjoy the Coronation Garden Party can enjoy another of London’s finest neighbourhoods, with the renowned Belgravia in Bloom festival returning for its eighth year this week
Coinciding with the RHS Chelsea Flower Show, this year’s festival is entitled Into the Wild! will run from 22-29 May. Visitors can expect a celebration of exquisitely crafted floral displays and experiences showcased throughout the beautiful central London neighbourhood.
During the festival, Belgravia’s leading boutiques and landmark restaurants on Elizabeth Street, Motcomb Street, Pimlico Road and Eccleston Yards will be abloom with unique floral-themed exhibits, promotions, dishes, and experiences.
Amelia Bright, Executive Director, London Estate, Grosvenor said:
“Events like our coronation Garden Party help showcase the best of Mayfair and provide an amazing backdrop for people to come together. We were overwhelmed by the fantastic turnout and from what we’ve seen so far, this initiative has been hugely successful at boosting awareness of the area and supporting the independent businesses we partner with.
I would like to thank all our partners who helped make the weekend so fantastic and hope those who joined us will be back soon to explore Mayfair and take part in Belgravia in Bloom.”
Head of Corporate Communications & Stakeholder Engagement Grosvenor
+44 (0)20 7312 2341 ext.6957