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10 AUGUST 2023
Gravity Active Entertainment (“Gravity”), the fast-growing leisure and entertainment company, has launched the new flagship Gravity MAX at Liverpool ONE. Gravity’s biggest investment to date and its largest site, the £10 million destination showcases 100,000 sq ft of the brand’s newest and most enhanced active experience concept, Gravity MAX.
A market changer, Liverpool ONE takes Gravity MAX to a new level, introducing the brand’s first-ever outside space and the city’s largest roof terrace, as well as more activities than any other Gravity venue. Gravity MAX Liverpool ONE is anticipated to attract over 700,000 visitors per year, providing 12 immersive and experiential activities for up to 2,500 people at any given time across its two floors.
With an anticipated dwell time of over four hours, the destination showcases a dynamic and exhilarating mix of competitive socialising, live entertainment, sport screenings, as well as a comprehensive F&B offer, comprising four bars and a food hall. Highlights include a multi-level e-karting track, augmented reality (AR) bowling, 18-hole Tech Street Golf, Hologate VR, immersive Gamebox, esports arena, batting cages and Liverpool’s largest pool hall. A schedule of live bands and singers provides visitors weekly entertainment, accompanied by DJ sets, themed nights and shows.
The food hall features a variety of cuisines, including burgers by Wendy’s, 800 Degrees Pizza, pasta by Coco di Mama, award-winning Greek gyros by The Athenian, and the ultimate in dessert dining courtesy of Creams. The four bars includes two Gravity Social bars, Eden cocktail bar, and The Terrace, with automated, self-service beer taps and retractable roof. The Craic also provides a second, more intimate roof area, where visitors can relax listening to Ibiza anthems.
Michael Harrison, co-Founder and Chief Growth Officer at Gravity, commented: “The opening of the new Gravity MAX flagship at Liverpool ONE is an extremely exciting time for the brand, as it represents a landmark moment in our journey. This has been our biggest investment to date and cements Gravity’s position as market leaders and trendsetters within the leisure and entertainment sector. It has been a pleasure working alongside Grosvenor and the Liverpool ONE team, as they mirror our passion and commitment for innovation and the desire to create something truly exceptional.”
Chris Jukes, Director of Liverpool ONE, Grosvenor, added: “The scale, ambition and significance of what Gravity, together with Grosvenor and Liverpool ONE, wanted to create has finally come to fruition, and it is fantastic to be able to welcome this innovative new anchor to the destination and the wider city. Gravity MAX Liverpool ONE is not only a market changer, redefining UK leisure, but it will also be a destination driver, one which reaffirms Liverpool ONE’s position as the UK’s leading retail and entertainment destination.”
Designed by Townscape Architects, Gravity MAX’s interior was inspired by Japan and uses the latest technology from the UK, Europe and the US. A destination to be enjoyed by families, adults, groups, corporates and tourists alike, Gravity MAX will not only contribute to the city’s wider leisure and entertainment offering, but also employ more than 250 people from the local community.
The opening of Gravity MAX at Liverpool ONE, adds to a succession of recent high profile openings at the destination, including BOSS, Hollister and Gilly Hicks, Sweaty Betty and Space NK.
Metis and Stärka acted for Liverpool ONE. Stärka represented Gravity.
About Liverpool ONE:
Liverpool ONE is one of Europe’s leading retail and entertainment destinations, set in the heart of Liverpool City Centre. Built around the existing streets of Liverpool, the 1.65 million sq ft contemporary open-air complex is a must-visit for those who love to shop, eat, drink and relax.
Liverpool ONE has over 170 stores, bars, restaurants and leisure experiences, including a 14-screen cinema, a five-acre park, Liverpool’s first competitive-socialising Esports bar, as well as the largest Gravity MAX, providing 12 immersive and experiential activities. It is home to retail firsts, creative pop-ups, international flagship stores, as well as independent and local brands. The destination spans across five areas including Paradise Street, South John Street, Peter’s Lane, Hanover Street and the Leisure Terrace facing Chavasse Park.
Liverpool ONE attracts over 22 million visitors per year and is committed to supporting projects and initiatives that help to create stronger, more sustainable and vibrant communities.
LinkedIn: Liverpool ONE
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives.
We are a values-led business which represents the Grosvenor family and share a common purpose - to deliver lasting commercial, social and environmental benefit - addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Gravity was established in 2014 to push the boundaries of excellence in the active entertainment and leisure sector. Now the UK’s premier active entertainment brand, Gravity operates 17 UK sites, including 15 trampoline parks, plus two international trampoline parks.
Employing over 700 full and part-time staff, Gravity is at the forefront of the UK’s active entertainment sector, a key feature on the high-streets and shopping centres it operates in, and always seeking to introduce fresh active entertainment ideas. There are 10 new sites in the pipeline, including Liverpool, Westfield Stratford and Mauritius due to open this year.
Gravity Wandsworth was the first of a new competitive socialising concept for Gravity, offering nine immersive entertainment experiences set across 3 floors over 100,000 sq ft. It features the UK’s first electric, multi-level E-Karting track and AR bowling alley, plus Urban Street Golf, AR Darts, Hologate VR, Immersive Gamebox and more. Gravity Wandsworth welcomed and entertained more than 150,000 visitors in its first year.
Senior Communications Manager