Mayfair began to take shape in the 1720s as London expanded westwards, marking the beginning of Grosvenor’s development of its London estate. Open land was transformed into a carefully planned neighbourhood of elegant squares, streets and townhouses for a growing and increasingly prosperous capital, and Mayfair soon became synonymous with commerce and cosmopolitan life.
Almost 350 years on, we continue to steward and evolve Mayfair, investing in its buildings and public spaces for each new generation. Today, it is a global destination with a distinctive local character, where centuries of heritage sit alongside the needs and energy of a modern city.
A century later, Grosvenor extended its development activity south to create Belgravia.
Conceived in the early nineteenth century as a neighbourhood of grand terraces and garden squares, including Belgrave Square and Eaton Square, its elegant and coherent design established a character that continues to define the area today.
Almost two centuries later, we continue to steward and evolve Belgravia, investing in its homes, public spaces and local amenities while adapting the neighbourhood for each new generation. Today, its distinct neighbourhoods retain their own identities and village feel, creating a part of London that feels both connected to the wider city and distinctly local.